Bring the customer intelligence with the iPhone (Q & A)
Customer intelligence on your iPhone In a recent conversation about predictive analytics, I learned how Wal-Mart Stores used statistical models to better understand the patterns and trends of its customers - and how companies can use this data to a competitive price to dominate a market. Imagine that the same type of customer intelligence, delivered almost instantaneously, in the hands of store managers on-site or corporate executives on your iPhone or IPAD. That's what Medallia, a provider of customer feedback and software performance data, is intended to provide a new offer this week on the heels of the new iPhone announcement in April. Medallia obtains its information from all the requests it receives from the survey hotels, shops, banks and other consumer services. According Medallia CEO and co-founder Borge Hald, these data, when properly extracted, you can let an executive of Nike brand, for example, knowing what customers think about Kobe Bryant new ...